Project Overview

For almost a decade, Nippon Paint has retained its old packaging design and they were looking for a brand rejuvenation that could blend modernity with their established image.

DNA Life’s solutions afforded Nippon Paint the consistency of a brand image that keeps in touch with its clients and upkeeps itself as the #1 paint brand in Singapore. Our efforts at refreshing the packaging were well received by consumers as well as paint dealers, and combined tradition and modernity in a fitting and comfortable way.

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