Project Overview
For HomeRenoGuru to set itself apart from its competitors, a stronger identity needed to be found for it to effectively distinguish itself as the market leader. DNA Life conducted an audit of the competitive landscape and advised a brand new corporate identity through our rebranding efforts.
HomeRenoGuru achieved a 30% increase in participation from major interior designers and marked improvement in web traffic statistics. They also achieved 100% store front visibility at major interior designers in Singapore, located at renovation hotspots such as IMM and Ubi.
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Details
- Client: HomeRenoGuru
- Project: Corporate Identity Revamp & Launch Campaign Execution
SCOPE OF WORK
- Revamp of Corporate Identity – including Logo, Namecard, Letterhead, Uniform
- 30-second TVC in English and Mandarin
- Press Campaign in Straits Times, LianHe Zaobao, Berita Harian
- Point-of-Sale Advertising Displays – Pull Up Banners, Decal, Lucky Draw Boxes
- Digital Marketing Campaign – Facebook & YouTube
- Visual Merchandising Service at over 100 Interior Designers Showrooms
